OUR MISSION: UNITING FLAVOR, SUSTAINABILITY AND NUTITION
OUR STORY FROM FAT TO FIT
Our founder, Franco Devecchi , had been living out of a suitcase in the corporate world for decades. His waistline growing and his health declining the lack of healthy and tasty snacks to Crush Cravings™ was taking its toll on him. As we can all relate, we get hungry on the road and the lack of healthy, nutrient dense Craving Crusher’s™ contribute to weight gain and junk food consumption. Mr. Devecchi urgently needed help with his weight loss and health goals but the lack of healthy snacking was evident. And so it happened, our mission was born to create healthy AND delicious products!!
Expertise, Nature and Plant Based
Our founding team consisted of professionals with a combined over 40 years’ experience in the food science and health industries respectively. Their collective expertise concluded that plant based nutrition was the superior avenue for healthy snacks and nutrition. Our mission began scouring the planet, researching and developing multiple products to define nutrient dense , natural ingredients that could be used in Craving Crusher™ products. The Craving Crusher™ team has successfully united taste AND nutrition. Craving Crusher™ products are not only nutrient dense and safe for the whole family but DELICIOUS. That's why Craving Crusher ™ is “ Where Delicious Meets Nutritious”